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Bennett CerfBennett Cerf
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Session:         Page of 1029

Q:

Also at this time you were doing more writing--for instance; the “Five Minute Shelf” for Esquire.

Cerf:

Yes. Esquire made me their book critic. For two years I did the book review article in Esquire.

Q:

One thing I'd love to get is the memorial to George Gershwin you wrote for “Tradewinds.” I thought it was very, very interesting. Is there anything that you'd like to add to that?

Cerf:

Well, I've written a couple of things that I'm rather proud of. I think that the first thing that I ever wrote that attracted Norman Cousins‘attention was an obit notice for Horace Liveright when he died, in Publisher's Weekly. That was, I must say myself, a good piece. It was not the usual obit notice, and it attracted a great deal of attention. I've done several pieces for “Tradewinds” or This Week that were special--a story of Ziegfeld, a story on Gershwin. A lot of these were incorporated in books later on. Try and Stop Me was, for a considerable part, a roundup of pieces that I had written for magazines. Another article that I was very pleased with was devoted to Dick Simon. His family didn't like it because it was too honest, but it was a true picture of Dick Simon.

Q:

I was wondering if there was anything further on George





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