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Bennett CerfBennett Cerf
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Session:         Page of 1029

figures.” Mr. Scribner, this cautious man, said, “How much would it cost me?" At that time, it was something like $370,000.

Q:

Oh, each one of you?

Cerf:

Each one of us--Book-of-the-Month twice. They went in for two units. They owned twice as much as each of us.

I said, “You have to think fast, Mr. Scribner, to come with us.” He said, “Well, are Alfred McIntyre and Cass Canfield and Harry Scherman and you all going into it?" I said, “We certainly are.” He said, “If it's good enough for you fellows, it's good enough for me.” I said, “You'll come with us?" He said, “Absolutely.” I said, “Don't you want to look at the figures?" He said, “You've looked at them. If you're going to risk your money, I'm perfectly willing to risk mine.” So Scribner came in without even looking at the figures.

Q:

Sort of unusual for Scribner too.

Cerf:

Yes. None of the rest of us had looked very carefully, I must tell you. The fun of snatching the prize away from Marshall Field was a very strong stimulus.

Q:

So how much did it cost in total?





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