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Bennett CerfBennett Cerf
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Session:         Page of 1029

property, but the Modern Library no longer is a “must” in every bookstore. Today they all still stock it, but it's not the outstanding value that it was once. The paperback has over-shadowed it in economy purposes for anybody who wants a book at the lowest possible price.

Q:

Especially in school. You used to read Modern Library books. Even I used to read Modern Library. Now my sister ...what a difference in five or six years...it's all paperback.

Cerf:

That's not true always. We still have a big sale, but it's a losing game.

Q:

Well now, when you buy a title for Modern Library...

Cerf:

We can't begin to pay anything like the guarantee the paperbacks offer. Their editions number in the hundreds of thousands; ours average about five thousand.

Q:

How do you work that?

Cerf:

Another thing, many publishers are starting their own paperback series, and we've lost many outstanding titles. You see, we have contracts for three or five years; and when a contract expires, we now often cannot get the book back. For instance, Scribner, when they started their own





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