Previous | Next
614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660 of 1029
It does to some extent.
Has Random House ever gone into some of these polls or
made, so called, the intellectual approach to see if a
certain jacket sells? I mean how do you really know...?
I have very little respect for those polls. This is
one of those excesses indulged in by big business. A “big
business” can find more ways to waste millions of dollars!
They'll have expensive showrooms on Park Avenue, and nobody
ever goes into them. Some of them are right around the
corner from our office on Park Avenue, and they must cost
the companies involved a million dollars a year. What do
they get out of it? They've got their showrooms on Park
Avenue. So what? They could just as well have them over
on Eleventh Avenue. You seldom see anybody in these places.
Some big “executive” is in charge, getting a fat salary so
he can sit at a desk and do nothing until lunch time when
he can soak up martinis. But these polls...
RCA hasn't, as a big corporation, suggested...
Oh, they'll send around a group once in a while with
some nebulous assignment finding out “foreign potentials”
for example. A couple of RCA appointees popped up one day
for that purpose. It soon became apparent that they didn't
know anything about the publishing business at all. Still
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help