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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

They put somebody in. They take somebody away from another division and say, “You run this,” and these people come in and don't know what the hell they're doing.

Q:

Well aren't you afraid that this might happen to Grosset and Dunlap?

Cerf:

When we sell it?

Q:

Yes.

Cerf:

That's the buyers‘affair, not ours.

Q:

But don't you have some responsibility to see...? You don't feel any responsibility.

Cerf:

For Grosset?

Q:

Yes.

Cerf:

No, none whatever. It's a competing firm really. What we bought it for was to protect ourselves on hardbound reprints, and they went out of existence--hardbound reprints ceased to exist. Now books go right from original publication to paperback.

To replace this lost business, Grosset built up a huge juvenile line.





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