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with the young people and it's getting harder and harder. Maybe every editor of a magazine should have a rule that nobody over thirty....” He was kidding, but...

Does he think that only the young people are buying the magazines?

You have magazines for older people, but the main market for a magazine today is the college student or the young housewife. Esquire makes its big appeal today to the college man. Esquire is a magazine that has been revolutionized. It used to be like Playboy. In fact, Playboy is an offshoot of Esquire. They didn't have the girls quite as naked as they are now because they couldn't get away with it, but they'd try. That gradually has disappeared, and today Esquire is a magazine that has good fresh articles because the editors and the staff are very young. They are contemporaries of my son Chris. They are for the most part boys four or five years out of college.

Look at some of the ladies‘magazines for instance. That isn't aiming for the young people.

You've got to watch reading tastes. They change. They have in books in the years that I have been in the publishing business. God knows that reading tastes have changed in books. They have in magazines, too.