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with the young people and it's getting harder and harder.
Maybe every editor of a magazine should have a rule that
nobody over thirty....” He was kidding, but...
Does he think that only the young people are buying the
You have magazines for older people, but the main
market for a magazine today is the college student or the
young housewife. Esquire makes its big appeal today to the
college man. Esquire is a magazine that has been revolutionized.
It used to be like Playboy. In fact, Playboy is
an offshoot of Esquire. They didn't have the girls quite as
naked as they are now because they couldn't get away with
it, but they'd try. That gradually has disappeared, and
today Esquire is a magazine that has good fresh articles
because the editors and the staff are very young. They are
contemporaries of my son Chris. They are for the most part
boys four or five years out of college.
Look at some of the ladies‘magazines for instance.
That isn't aiming for the young people.
You've got to watch reading tastes. They change.
They have in books in the years that I have been in the
publishing business. God knows that reading tastes have
changed in books. They have in magazines, too.
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