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Bennett CerfBennett Cerf
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eleven and became a great best-seller when it was accepted. No Time for Sergeants I told you had been turned down by four or five publishers, and we took it and made it a number one best-seller. We've all had that experience.

Q:

Well, if a manuscript came in at this time--this was the Forties--was it read by a reader? You talk about this girl. Is that how you would first start?

Cerf:

When we were just beginning, doing just a few new books, Donald and I read them. We were the editorial staff.

Q:

But then you began getting...

Cerf:

Oh, as soon as agents discovered that we were serious about doing new books, manuscripts came pouring in. Then when we were established and had had a few big successes, immediately the character of Random House changed. Then we began having to hire editors. This is true of anybody today who starts a personalized book business. Look at Atheneum. They started with a small list, very distinguished. They were going to do everything themselves. I said, “You'll do everything yourselves if you're flops. If you're successful, nothing can stop you from turning into a typical publishing house,” which they very quickly did because they were very successful. Today there is nothing to distinguish them from any other good, young publishing house.





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