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Bennett CerfBennett Cerf
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Session:         Page of 1029

what yacht he's going to spend a vacation on or what house he's going to honor with his company and people are overjoyed to have him.

Q:

What is the charm though?

Cerf:

It's irresistible. I'll tell you about that as he developed.

Other Voices came out and we used the now-famous photograph of him, reclining with his bangs on a couch. It was great publicity. It's ludicrously simple to get publicity for Truman Capote. To give you an example, about a week before Other Voices was published--mind you, this was his first book--my friend Richard Simon from Simon and Schuster called me up and said, “How the hell do you get a full-page picture of an author in Life Magazine before his first book comes out?" I said, “Do you think that I'm going to tell you? Does Macy's tell Gimbel's?" Dick said, “Come on. How did you wrangle that--to get a full-page picture of an author whose novel is not yet published?”

I said, “Dick, I have no intention of telling you.” He hung up in sort of a huff; and I hung up too and cried, “For god's sake, get me a copy of Life.” This was the first that I knew about the whole affair! That, in a nutshell, explains Truman Capote. He managed to promote for himself a full-page picture in Life Magazine. How he did it, I don't know to this day, but that was Truman.





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