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Bennett CerfBennett Cerf
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discussion, bored with it. She brought down her fist on the table. She said, “Gentlemen, let's settle this once and for all. I say that “shit” goes out and “fuck” stays in.” All of us burst out laughing. She got very angry because she was being very serious. The whole meeting broke up in great friendship. She finally joined in the laughter but she was still a little annoyed when she left us.

Banks have been big customers of our American College Dictionary. We discovered that banks have sort of an unwritten law. When they offer give-aways to people opening new accounts or adding to old deposits, they have agreed among themselves that they won't pay more than $2.50 for a prize so you will see them offering lamps, alarm clocks, little travelling kits, and copies of Monet and Renoir-- always items that do not cost them more than $2.50 apiece. When we thought of trying to get them to use dictionaries, we had some difficulty because, with rising costs, to sell the American College Dictionary for $2.50 and still make a profit was very tough. But we discovered with a few savings here and there, we could, if we printed enough copies at a time, make about a half dollar copy at this $2.50 price. It's net you see. When you sell a $6 dictionary to most of the big stores, you give a forty per cent discount so your net is only $2.60 a copy. You get that for only a few copies. If you can sell thousands at one time, ship them all together, the savings in shipping and bookkeeping and such enable you to get off very nicely for $2.50.





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