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Bennett CerfBennett Cerf
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Also your books and your column.


The people would line up. I can't tell you how many of them would say, “I know you, but you don't know me. I see you every Sunday night, and I recognized you the moment that I saw you. You look taller than you do on television, or shorter, or fatter! They all had some comment. The old ladies in particular.... You have to learn to push them along because, left to themselves, they'll stand there talking forever. They're nervous. They giggle ridiculously. They've never met a television celebrity before! I don't know what's going to happen now. Gradually they won't remember me so well because the show is over. But for seventeen years, this face of mine was coming to millions of homes every single Sunday night, so everybody knew me. That made me a big drawing card. Let's face it!

Then for lunch, I'd usually go with the bank officers. Late in the afternoon they'd squeeze in a meeting for all of the bank employees after the doors of the bank had closed. So by the time that I was finished, I had worked for twenty-four hours; and we had sold thousands of dictionaries, and gotten thousands of dollars of free advertising. In addition, they had to give me $1,500 for my personal efforts. This Random House did not get!


The Government did though.

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