Previous | Next
809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865 of 1029
This is to change the subject a tiny bit, but have you
ever gotten into the field of textbooks?
We, of course, had this reference department.
Right. With the dictionary.
And we began doing other reference books: the Bergan
Evans and whatnot. We realized that there was a lot of gold,
increasing profits, to be gained in textbooks. We had a burgeoning
college department. It wasn't very big but it was growing.
We were nowhere in elementary or high school texts, so we began
thinking that we ought to buy, if we could, some small textbook
After looking around for awhile--this was before all of
the merger rage took hold--we did find one that looked very
promising called the L. V. Singer Co., located in Syracuse.
Mr. Singer had worked, I think, for Scott Forsman or one of
the other big juvenile houses as a salesman and he had come to
them years before with ideas for some books that he thought
would be perfect for New York State. They said, quite rightly
for them, that they were not publishing books that were just
going to be used in one state. So Mr. Singer left his job and
started his own business with his wife, Frances Singer, and
they got out these books. They were great successes in New York
and this was the beginning of the Singer Co. When Mr. Singer
died, Mrs. Singer took over the business and ran it superbly.
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help