Previous | Next
922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973 of 1029
That's again the ham in me, always objected to by my
wife and rightly. It's undiginfied. But I did do one for
Lucky Strikes once. I did one for Hertz, too. Then I did
one for some office copy machines for Eastman Kodak. These
are all very big sponsors.
Why did you decide to do them?
They offered me impressive deals and, you know, you
get your picture in full-page ads and I like that. I told
you that this is the cheap side of me, the ham side of me.
The funny, funny story, though, concerns the time
Moss Hart told me that the Heublein Vodka people were running
a whole series of odd-ball ads depicting well-known people
doing ridiculous things, and wanted us to pose fighting a
duel with each other! “They'll pay us a lot of money and
give us each two cases of vodka,” Moss assured me. “Won't
it be fun?" I demurred, “Phyllis will kill me.” He said,
“Oh, Kitty would kill me too. Let's not tell them.” So we
sneaked down to the specified photographer one day and put
on long black capes and clowned around brandishing long
swords. We had a ball! When we were finished I was ashamed
to go back to the office so the two of us sneaked off to an
afternoon movie. We went home and I never said a word about
our adventure to Phyllis and Moss never told Kitty.
Then the campaign broke and there were full pages in
color in Life, Look, Saturday Evening Post, The New Yorker,
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help