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Bennett CerfBennett Cerf
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Session:         Page of 1029

in the business. When you're confronted with all those ads in a single issue of The New York Times Book Review, you don't look at half of them. You look at the ones that interest you.

Q:

Do you think that the discount stores like Alexander's or Korvette's are hurting the small bookstore and do you think that it's going to change the way of selling books?

Cerf:

Of course they are. So many things have hurt the small bookstore that retail book selling is one of the least profitable enterprises in the United States. I think that it rates in the last five in the statistics. First of all, the book clubs, whether you like it or not, have cut a hole into retail book selling. They have helped in a way because it's their choices that have become the best-sellers and their advertising makes them best-sellers. The discount stores have hurt most with the recognized best-sellers. Discount stores don't carry a complete stock, but they do carry the best-sellers. In New York, you've got Korvette's right across the street from Brentano's on Fifth Avenue.

Q:

And right down the street from Scribner's.

Cerf:

What's happened of course is that Scribner's and Brentano's don't sell as many copies of the top best-sellers as they used to because people go into Korvette's and get





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