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It's all anti-trust if you look at it.
The government and the network heads themselves began
screaming about these free cross plugs. The reason for the
founding of Geis‘business began to dim. But, Bernie, by
paying fancy royalties and making all kinds of special deals,
snagged quite a few good books.
He's an idea man.
Yes. He's an idea man and also very good on publicity
and also very clever at getting rights that most publishers
don't get. Very often he'll pop up with twenty-five per cent
of the movie rights or more than half of the reprint rights.
He was able to make these deals because he was bamboozling
people who were not used to writing books.
But when he came and suggested, “Would we be interested
in distributing his books?" we responded because he then had
on his list President Truman, Groucho Marx and Art Linkletter.
That's quite a trio, isn't it? He had Truman signed up for
a history book, which has never been written. He did do a
book by Truman but not the one that sounded like a million
dollars in the bank: Truman's history of the United States
intended for the juvenile market. So we made a deal with Geis
that, I must say, we profited by enormously because it was
just a straight distribution deal. We had no editorial
responsibility for his publications. We just distributed
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