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this character in such a way that nobody can mistake who is
meant and also throw in fictional filth. The reader will
believe all of it because he will recognize the true segments.
The person who is being attacked has no come-back. If he makes
a noise, that's exactly what the publisher and the publicity
department want. Also, the author can say, “What makes you
think that that's you?" You see, the victim is admitting
then to all the filth in the book.
We were getting more and more worried as Geis's books
got sleazier and sleazier; and, to be honest, as we got bigger
and bigger, our salesman had plenty to do without him selling
our own books. Why were we distributing Bernie Geis? It had
been a very profitable arrangement, and when he was simply
doing books that were harmless and funny, it was all right;
but now the association was becoming embarrassing. For about
a year we had been warning Geis that we couldn't distribute
his books much longer. Then he precipitated the final break
when he brought over a manuscript he thought he had better
let me read first.
Was this an unusual occurrence?
It was. I didn't have time to read Bernie Geis's
trash, but Bernie was smart enough to realize this particular
book was going to present a special problem. It was called
The King and it was obviously modeled on the career of Frank
Sinatra. Bernie knew that Frank Sinatra is a very, very dear
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