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Bennett CerfBennett Cerf
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Session:         Page of 1029

It was a book of religious, mystic connotations and philosophical thoughts. Knopf rightly figured that 10,000 copies would be a rather generous printing for it. Well, the first thing that you know, it started rolling and now it's in its second hundred thousand! It was number one for a long time.

Q:

It still sells.

Cerf:

It still sells. It's like The Prophet. It will go on for years. This kind of publishing is even better than books on Lincoln and dogs!

Q:

And yet it's a gamble because you're never sure if it's going to come through or not.

Cerf:

It's either a tremendous hit or a total miss. Of course, there are lots of books like it.

That about brings us up to...

Q:

One thing that you didn't tell us about was Teddy White.

Cerf:

Why we didn't get Teddy White?

Q:

Yes.

Cerf:

We had Edgar Snow and Teddy White figured that Edgar Snow was a little too tough competition for him.





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