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Session:         Page of 1029

LH
Interview #2
Interviewee: Bennett Cerf
Interviewer: Mary R. Hawkins

Q:

I know you started a theater column in the Jester. This is sort of where we left off. I was wondering if the circulation increased while you were editor.

Cerf:

The circulation was more or less fixed because the students, as I recall, got the Jester along with some other things for a small payment--the Jester, the Spectator, the varsity show and things of that sort.

Q:

You weren't concerned about the financial end?

Cerf:

Well, we were because we had to get some advertisements to make the magazine big enough. And my object was to make it more of a magazine than it had been. You know, it had been pretty slender. Also, there wasn't enough stuff being turned in. So my object was to build the Jester up.

Q:

How did you do this? I know you showed me this when we went upstairs. For instance, you showed me the book column, which was new.

Cerf:

Yes, the book column was new. The theater column had been thrown out years before. There had been one. The first thing I did was to look up all the old Jesters and make notes



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