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Bennett CerfBennett Cerf
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Session:         Page of 1029

lunch with Richard Simon and Horace Liveright--and never went back to Wall Street.

Q:

You went in and said you were going to take this job?

Cerf:

We went to lunch at the Algonquin, and Liveright pointed out to me the Roundtable, and for the first time I cast my eyes on a lot of people who were going to be very closely associated with my life--Dorothy Parker, Robert Sherwood, Marc Connolly, Franklin P. Adams, Robert Benchley. I was delighted! And Liveright turned on the charm for me. He looked like John Barrymore. He'd always say, “Don't you think I look like John Barrymore?" He did. He had a very interesting profile. He was quite vain. He had a flair. And when he wanted to be, he was a very charming man. He sure charmed the hell out of me.

Q:

How did he outline the job?

Cerf:

Well, Dick Simon was helping, saying, “We're a small firm.” Liveright said, “We're a very individual firm. I have my own ideas of publishing.” He said, “You can go up very quickly in our firm if you've got the stuff. I hear you've got some money. I need money very much. If you'd like to come in with style, if you put a little money into the business, I'll make you a vice-president.”

So I said, “How much money?”

He said, “If you will loan me $25,000, which I need





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