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Bennett CerfBennett Cerf
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Session:         Page of 1029

Here around me were the district attorney of New York, the Prince of Wales, the new playwrights. Everybody was there, everybody. Swope was a great man. It became a word--Swoping. When anybody went around being the big shop, they'd say, “He's Swoping.”

Q:

Can you describe him at all with a story or give an incident, a flavor, of what Swope was like?

Cerf:

I'll give you my book called Try and Stop Me. I have a whole piece on Swope.

Q:

I have that book. I read it quite a while ago.

Cerf:

All the Swope stories I put in there because one was funnier than the other. He did throw his weight around quite a bit all his life, and he had a booming voice. “Swope talking!" But I admired him. And he was a great newspaper editor--while he did it. Later on he began to get interested in too many other things, and then the whole World collapsed-- I mean the paper, not the world itself. That came later.

Remember it was 1923 when I started with Liveright. I had gotten out of college at the end of 1919. And for three years it was the Tribune, and the brokerage office, and learning the world, and making some money. Now here I was starting at Liveright.





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