Previous | Next
48495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107 of 1029
Because the publishing business at that time was in the
hands of old stuffed shirts. Publishing was a very respectable
business, and they didn't do any flamboyant advertising. They
were conservative souls with gold watch chains across their
fat bellies, and they would sit in their offices. They wouldn't
dream of going out for a book. The author came crawling to them.
In those days the book publisher was everything. The movies
were offering pittances. There was no radio and television.
Magazines weren't paying those huge prices you hear tossed about
Do you think Liveright changed publishing?
He, Ben Huebsch, Simon & Schuster and Alfred Knopf.
These were the young firms, and oh, boy, were they resented
by the old timers!
Now, Liveright and Knopf had a great feud going.
A lot of people had feuds with Alfred.
Well, Knopf was a young publisher starting out with
literary ideas, and along came Horace Liveright, who he thought
was cheap, and flamboyant. Alfred “had the honor to announce
the publication of the Such-and-Such Sage,” you know, and here
was Horace doing books like Black Oxen. Also, just about the
time I went there he published a sizzler by Samuel Hopkins
Adams, masquerading under the name of Warner Fabian, called
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help