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Bennett CerfBennett Cerf
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Session:         Page of 1029

absolutely disgraceful, but in his defense I will say that he wasn't doing it for himself--he was doing it for Liveright. But that meant that when we finally got started, for weeks all this stock was bouncing around New York. He had sold it in New York.

Q:

Did you have to buy it up?

Cerf:

No, we had to wait until it was sold. It did cut into our New York sale for weeks. He had sold a lot of them to Macy's, which at that time was our biggest account. This was a dirty trick. Liveright when he heard about it was outraged. He didn't know it. I want to emphasize that this was the way Horace Liveright was. If he and I had had time to draw up a contract, he would have done anything under the sum ot trick me once he had signed a contract. But if you shook hands with Horace, as I did, and said, “I'd trust you with my life,” Horace would die before he'd take advantage. That's the kind of a man he was. If he thought he could outsmart you, that was a game. But if you said he was a great gentleman, that was it. I knew this.

Then I came back and Donald had decided. He came from a well-to-do family. It wasn't too hard.

Q:

And he'd married some wealth.

Cerf:

Yes. But I remember her father. We had to explain to





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