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odor at all. But when it got very hot, a little of that castor
oil smell would return. And a warehouse full of them you could
smell about three blocks away. It was awful. So the first
thing we did after throwing out these nine titles and making
a list of books we wanted to add ourselves was to throw out
that imitation leather binding. We went to a man I had heard
was a great typographer named Elmer Adler, who headed the
Pynson Printers. He was so good that he was allowed to have
his office in the New York Times building. The only tenant
the New York Times has ever had. It was on the eighth floor
of the New York Times building on West 43rd Street. Elmer Adler
was an elegant gentleman whose family headed the Adler Rochester
Clothing Company. It was beautiful, beautiful work that he
turned out at only about eight times what it should have cost,
because he had no more business sense than my father, which
is par for the course. Elmer helped us redesign Modern Library.
We threw out the imitation leather and substituted a semi-lime
balloon cloth. It's not fashionable anymore. But the books
then were very attractive. You could really bend them to
We wanted a new trademark, too, for the Modern Library.
Our business was called Modern Library, Inc. Elmer Adler
helped us find the man to design the flying girl with the torch.
We used it on these books, I had met a very famous artist by
this time named Rockwell Kent, and Mr. Kent designed for us
the new end-papers for the Modern Library. So the Modern
Library had a new dress that was very stylish.
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