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Bennett CerfBennett Cerf
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Session:         Page of 1029

minutes I'll have forgotten all about it. Donald was always there to say, “Now...” I'd come in with some cockeyed scheme, and Donald would let me talk about it and then say, “That's the most goddamned foolish idea I ever heard in my life,” and walk out. I had to want to do something very much indeed to convince Don!

Q:

What did the Depression do to you?

Cerf:

During the Depression we were sitting in clover. We had cheap books. The book business has always been a rather stable sort of business. It doesn't soar when things are going crazy the way other things do, because when people have a lot of money they're out at night clubs and expensive theaters and doing God knows what. But book lovers are usually the people who don't share in those speculative excesses. By the same token, when everything goes to hell, books become one of the cheapest forms of pleasure. So the Modern Library rode through the Depression magnificently.

Q:

You didn't suffer the way so many other businesses did.

Cerf:

No. In fact, every year we went a little bit ahead of the year before. There's never been a year when we went backwards. Twice a year we'd add five or six titles. As I recall, Donald and I divided the Eastern territory between us. Most of the people who were selling Boni and Liveright books went right





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