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Knopf with his typographic ideas that changed the appearance of books in America--this one man--and Liveright, who went in for this flamboyant advertising and began adopting Hollywood- type ads for the book business, and of course the other publishers hated him.

Publishing really changed because of him.

Oh, suddenly their beautiful, staid, comfortable business was upset by a lot of fresh newcomers with a lot of new ideas and sweeping breezes through these dusty corridors and upsetting everything, and it drove them crazy. They hated Liveright. He was always extremely unpopular with old publishers, because he broke every known rule in the publishing business and got away with it. And for a while his business was a roaring success. What ruined it was the money he squandered outside.

He didn't have a financial sense.

No.

And that is necessary in publishing.

When his staff saw what was going on they joined in the fun. When other editors had unlimited expense accounts, the only way you could keep up was to begin spending money