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Bennett CerfBennett Cerf
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Session:         Page of 1029

Q:

Now, when did you decide to move and why?

Cerf:

We outgrew the 45th Street office. We needed a bigger place. And it was in the new quarters that Random House began.

Q:

Do you want to go into that?

Cerf:

Rockwell Kent had become a great friend of ours. He designed an endpaper for us. He was at that time the leading commercial artist, I would say, in America.

Q:

How were you able to get hold of him? Did you know him? Had you met him at Liveright?

Cerf:

I met him through Elmer Adler, the sole owner of the Pynson Printers. He was the son of the Adler Rochester Clothing people in Rochester--very rich, a dilettante who loved typography and ran the Pynson Printers with absolute abandon. I mean he didn't know what money meant, because everything was done the way he wanted it. If there was something he didn't like, three weeks‘work was thrown in the trash can without a moment's thought, and he'd start over again.

Q:

And he introduced you to Rockwell Kent.

Cerf:

Yes. Adler was so elegant that the Times gave him space in the Times building. He was the only tenant the Times has



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