Home
Search transcripts:    Advanced Search
Notable New     Yorkers
Select     Notable New Yorker

Bennett CerfBennett Cerf
Photo Gallery
Transcript

Session:         Page of 1029

had been living like millionaires found themselves suddenly penniless, owing their brokers large sums of money. By the time they were sold out, very often not only their entire credit balance was obliterated, but they owed a lot of money which they were unable to pay for the rest of their lives. They died in debt.

Q:

Was Adler mad that you went to the Grabhorn Press?

Cerf:

Well, he had to admit Grabhorn was a great printer, but he was a little annoyed about it. You know, he thought he should be in charge of all printing. Very soon we outgrew Elmer, and by the end of his life he was quite indignant about it. By this time he was convinced that he should have stayed a partner, that he had been euchred out just at the time that we were beginning to be successful, quite ignoring the fact that trade publishing was something he cared nothing about. By the time he died Random House was famous.

The second book we did again involved Rockwell Kent. He had done Moby Dick for Donnelly out in Chicago, the Lakeside Press, a beautiful book, boxed in an aluminum cover. Donnelly was doing this as sort of an advertisement. They were huge printers. They printed telephone books and mail order catalogues. They had a man there who loved beautiful books, and they began doing a few for their own private amusement. One of them was this beautiful Moby Dick, which I think sold for $100--there were three volumes--and we persuaded them to let





© 2006 Columbia University Libraries | Oral History Research Office | Rights and Permissions | Help