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Bennett CerfBennett Cerf
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Session:         Page of 1029

Q:

And yet you did in a sense.

Cerf:

Yes, in a sense, but I've always told this story to kids in college: “One thing to remember. Don't go into the other fellow's business. Do what you want. But then because somebody else has made a great success in something like publishing, let's say, don't immediately think you can do it, too.” This is one of the curses of the publishing business-- copying, imitating. Somebody will have a successful series; three other publishers copy it immediately. We made a huge success of Beginner Books. Harper's and Grossett and Dunlap immediately began I-Can-Read books and series just like ours. We had the jump on them.

Q:

Is this copying going on all the time?

Cerf:

Of course. Every time a book comes out that's a little different and is a success, ten imitations come out immediately. When Lolita was a success, books about nymphets became the rage. When a book came out about The Lost Weekend, the next year there were ten novels about drunks. This is always done.





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