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Bennett CerfBennett Cerf
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Session:         Page of 1029

Q:

Was he mad? Would he never come back?

Cerf:

He was angry at us. I wasn't invited down there anymore. I was even taken off his Christmas card list!

Q:

I'm certain that if you could have sat down and explained it to him...

Cerf:

Oh, I did explain it to him, but his pride was hurt. I said, “We can't keep these sets. Mr. President, we've taken a big beating as it is, and now we have a chance of getting over $20,000 back--selling about 5,000 sets for $4 or $5 apiece.” I told him that all those unnecessary author's corrections had already run us terribly into the hole.

Q:

What did his sets with MacMillan do? Do you know?

Cerf:

Oh, they had learned by our experience. Instead of doing 15,000 sets, they only printed a few thousand sets. They didn't make anything on them, but they didn't do any publicity on them or waste money on elaborate ads and circulars.

Q:

Did F.D.R. ever discuss with you any other matters?

Cerf:

Most of the time we talked about books. When I went to Spain, however, during the Spanish Civil War, I spent an evening with del Vayo and Alvarez. They gave me messages





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