Session: 123456789101112131415161718192021222324         Page 356357358359360361362363364365366367368369370371372373374375376377378379380381382 of 592

interviewing people all over the place there. Then that's the morning thing, in the rain. Then the mayor names the walkway Carmela Teoli Lane. All the streets in Lawrence are named after Yankees. You know, it's Lawrence Street and Andover Street. This was Paul Cowan's idea, to name a street after Carmela Teoli.

Then in the afternoon, the people then went from the rally in to the new library, brand new library, where on one level -- there were two plays being presented. One by a dramatic group from Lawrence, and one from the On the Line Theater from Boston. Plays about the Lawrence strike with, you know, all generations present. On the walls of this library are 300 drawings, made by the school children of their conception of the strike. Then in the library upstairs the filmstrip is being shown continually. There's Ralph autographing, and Paul is autographing the book and they're being sold. The thing ends. At the end of the day the mayor invites us to City Hall, and in City Hall there are tables for food. The food is prepared by the people of Lawrence, and on every table is a white tablecloth with a loaf of bread and a red rose. It's the first time in the United States that a city had celebrated its radical past.

Bread and Roses day was on national television, it was in the national prints, it got in to magazines. I remember discussing this with Johnny Hoerr of Business Week, when I was telling him about it. John Hoerr had done the feature article on Bread and Roses, because I would consult with him. I used to think, “Where do I want a feature first?” I said to myself, “Business Week.” Why? Endowments. I worked with Hoerr, week after week after week, and he kept saying, “Look, I can't. We can't do a thing like this.” Finally one day he said to me, “Moe, what do you have for a photo?” I said, “We're working on the poster, Paul Davis poster. It's not published yet but I have it, I can mount it.” He said, “Who would be in the picture?” I said, “Look, on Thursday Ossie and Ruby are going to be here. They're rehearsing something for their play. I gave them one of the rooms. They're going to be here.” He says, “Can we set up a picture with them with the poster?” He sends over a photographer. Full page. Full page article. Not a theoretical article. He interviewed Gutman, he dealt with the whole question of the past, the culture, in the labor movement. You know, he talked about Gompers, you know on the cigar makers. He called this the most ambitious cultural project ever organized by a union. 1.3 million -- he kept asking me, “How much?” I said, “1.3 million.” [laughs] He says, “Wow.”

That break was fantastic for us. We also gave out a press release that we sent out all over the country. We sent out that Bread and Roses