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does not have to go back to the endowment.” So that's what set us in
to motion, and we began to expand on it and take a crack at producing
other materials with it. We still have a direct mail program.
What was your motivation for starting the direct mail?
I wanted to put our materials in to the hands of unions,
primarily unions. I made the point that if you go in to a union
headquarters, it's a drab place. Most union offices are drab places.
Wouldn't it be wonderful if they could put our posters on the walls as a
start up thing. Then, move all our things around. As long as you're
putting out a brochure, indicate everything you've got in there. Now
the more I got in to it, the more I learned that we were filling a
vacuum, that there was nothing around on this thing. Nothing that was
broad enough. There was things that came out but they tended to be
narrow, and they were never of the same quality. We had high quality
So that quickly, depending -- the secret of direct mail is lists, the kind
of lists. It became clear to me early on that a major source was union
headquarters. But I did not want to take on the assignment of sending
out mail to [hundreds] of local unions in the United States to get hold
of their list, and to put it on some kind of labels. It would be an
endless kind of task. So we would send a letter to international unions,
say “Inform your locals,” or I would contact people. I would contact
many international unions or state bodies and say, “If I sent you 500
brochures would you mail them out.” We did a lot of that kind of thing.
Another group that is still a major source for this thing, labor lawyers.
Labor lawyers must have in their offices something that indicates
they're part of labor. There's nothing good. For example Henry
Fleischer -- I know you know who he is. Henry Fleischer -- F-L-E-I-S-
C-H-E-R, he used to be the p.r. man for the CIO and his firm
represents many international unions -- called me early this week.
“Moe, I am doing a little thing on the side. You know I'm retired but
I'm busy,” that kind of thing, “there's a doctor's strike here. I arranged
for a t.v. thing at the office of the lawyer for the union. I saw these
beautiful posters on the wall and the t.v. reporter asked me, ‘How do
you get those posters?’ So would you send her a brochure?” That
always happens. People are calling, “How do I get these posters?” So
we've tried over the years. Our mailing list of purchasers is 10,000.
So you've had 10,000 people buy.
10,000 people have made purchases.
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