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signing with the union and with workers in the room talking about the
conditions and why it's logical and right, a very moving thing that I got
into trouble about.
We should come back to that.
Let's finish with the home care. In this 1987 campaign, there was
the public relations piece and the alliance with the Cardinal and with
Reverend Jackson, but home-care workers themselves were very
active. There was a big rally, if I remember correctly [cross talk].
Yes. You see, in '87 there was a rally. In '91 there was a one-
day strike. Ten thousand people came out.
In '87 ten thousand people came to City Hall?
Yes. Now, the point that should be made is that public relations
by itself can't produce this. When you have organizers dedicated to get
workers involved and animated about it, public relations adds a
necessary thing to it, but it's not the thing. You can have the best
public relations in the world, but if you're talking about an empty shell,
like the old AFL-CIO, it doesn't matter. Nobody will pay you any mind.
You can plant an article here and there, but nothing will change,
employers won't react. So I want to make clear that PR is merely one
part of a big project, a big activity, and that the key to it is organizing
the workers and keeping them involved and together. Otherwise, the
best PR in the world is useless.
So with those two things working, what was the outcome of that
The '87 campaign led to an increase in reimbursement to the
nonprofit agencies through the city and the state that permitted them
to increase wages. In 1991, the same kind of campaign resulted in
another major -- for example, in '91, we won -- I have the figures
here -- a 30-cent-an-hour increase, a pension fund, 4-million-dollar
contribution, every weekend off, and by secret ballot there was one
opposition, and we produced a video called Invisible No More in
English and in Spanish.
Was that for internal consumption, the video?
That was for internal consumption, but most of our videos are
for internal. We find that after a while word gets out and organizations
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