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Mary LaskerMary Lasker
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35 would have the disease. She was very much moved by our enthusiasm and wrote, with the help of Emerson, an excellent short piece which took about a third of a page in the Digest. She got DeWitt Wallace to allow her to add a line asking for contributions to be sent to the Society. This, plus two other short pieces which she did in the spring of '45, brought in about $120,000 to $130,000 in direct contributions to the Society. The October, '44 piece alone brought in about $75,000.

Q:

Getting Mr. Wallace interested in the subject was a great help, wasn't it?

Lasker:

Not only that, but I believe that this piece in the Reader's Digest, or one of her pieces, influenced Alfred Sloan to be interested in cancer research, because he had had no idea that it was such a widespread problem. And as a result, he gave the Sloan-Katerine Institute to Memorial and it has done innumerable splendid thing in the field of cancer research. He's one of the great benefactors in the field.

Albert and everyone were simply amazed at the pulling power of these few well put words that Emerson and Lois Maddox Miller had written. I remember that some men on a battleship sent a check for $1,000 and Winchell sent a contribution of, I think, a thousand. The opening of the envelopes and taking care of the money from this source alone was a great bother to the men in the Cancer Society, which then was very inadequately staffed and didn't really have enough people to even count the





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