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Jones to put Mr. Tuttle and Mr. Weeks on the job. Norman Winter and Robert Berger, who were hired by James Murphy of the Rockefeller Institute, as I remember, did a very outstanding publicity job that year, although they were both somewhat erratic. The constant efforts of Emerson Foote to keep the doctors in line, to interprest to them what was needed in the way of publicity and organization for the campaign, plus his and Albert's prestige and position with the radio networks, who up until now said that one could not mention the word cancer on the air at all. . .

What was the reason for that?

It was an unpleasant word and must not be mentioned.

In the same category with sex.

Well, you could mention the word sex but you couldn't say anything about it, I suppose, but in terms of cancer, you couldn't even mention the word.

Emerson and Albert were and had been such enormous purchasers of time on the radio networks that when they called up the heads of the radio networks and explained to them that cancer was a very large problem and the second cause of death and that they wanted to have programs about cancer on the air, it seemed just too hard to oppose them, and there were radio programs in large numbers mentioning the word cancer that very