Part: 12         Session: 123456789101112131415161718192021222324252627282930313233343536         Page 471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506 of 1143

In '46 Albert and I realized that although more funds were being raised nationally for the Cancer Society, the New York Cancer Committee raised only $90,000 for the campaign. This was completely inadequate considering the possibilities of New York City, which should by rule of thumb raise about 10 percent of any voluntary campaign that is put on nationally. We consulted with Sidney Weinberg of Goldman, Sachs and begged him to head up the New York City Committee. Sidney said he was too pressed for time but he would try to get someone to help us. I remember his bringing John Reede Kilpatrick to tea one afternoon with Albert, Jim Adams and me. Kilpatrick had never done any work in the voluntary health field and was just about to refuse to do anything about it whenever, when Albert sold him. Albert was really one of the most extraordinary salesmen of all time and could turn people right around in their tracks, and he turned John Kilpatrick around that afternoon. I never felt such relief in my life about any job as when I heard Reede agree to take over the New York City Committee. He raised more than 10 times as much as was raised in '45 and '46 and has been a tower of strength to the organization up until the time of his death, from cancer, unfortunately, about three years ago.

In 1946, Norman Winter persuaded the motion picture industry to make a campaign for funds for the Society. The motion pictures alone provided about two and a half million of the 10 million that was raised in '46.

It was raised in the theaters, wasn't it?