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York office employees, and the employees of the offices of various friends, including Ed McSweeny, Anna Rosenberg and Norman Winston.

I also introduced Arthur Harlowto Anna Rosenberg. She negotiated contracts for the employees of the brewing brewery? industry, totalling about 10,000 persons and for Macy's, whose employees totalled about 10,000. The total number of subscribers in 1954 was 250,000, but I believe it's between six and seven hundred thousand now. (Jane, check these figures, please.)

Mrs. Lasker, why were people reluctant to accept this program as you imply? Why was it necessary to have a selling job?

It was a new idea. Anything new seems to bewilder people. They think if it's good it should have been done before; if it's bad they should beward of it.

Did they have any particular fears about entering into a...

Well, they just were reluctant; it was a new idea. And especially the people who make the decisions are usually the heads of industries or the heads of corporations who are quite wealthy themselves and feel that their medical care is well taken care of and if their secretary gets sick, they'll take care of her, too, and that should be enough. Or that was the attitude at the time. I think the whole idea of voluntary health