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office employees, and the employees of
the offices of various friends,
including Ed McSweeny, Anna Rosenberg
and Norman Winston.
I also introduced Arthur Harlowto Anna Rosenberg.
She negotiated contracts for the
employees of the brewing brewery?
industry, totalling about 10,000 persons
and for Macy's, whose employees totalled
about 10,000. The total number of
subscribers in 1954 was 250,000, but I
believe it's between six and seven
hundred thousand now. (Jane, check these
Mrs. Lasker, why were people reluctant to accept
this program as you imply? Why was it
necessary to have a selling job?
It was a new idea. Anything new seems to bewilder
people. They think if it's good it
should have been done before; if it's
bad they should beward of it.
Did they have any particular fears about entering
Well, they just were reluctant; it was a new
idea. And especially the people who make
the decisions are usually the heads of
industries or the heads of corporations
who are quite wealthy themselves and
feel that their medical care is well
taken care of and if their secretary
gets sick, they'll take care of her,
too, and that should be enough. Or that
was the attitude at the time. I think
the whole idea of voluntary health
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