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Mary LaskerMary Lasker
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Part:         Session:         Page of 999

Lasker:

-- he did a great deal about it.

Q:

What's the attitude of Weinberger?

Lasker:

Weinberger is just beginning to be aware of it. Actually I got my friend Ann Landers, who writes a column which appears in 750 papers, to ask people to send for a pamphlet on high blood pressure, and would you guess how many pamphlets were requested? Give a guess.

Q:

I haven't any idea, but she has avid readers, faithful followers.

Lasker:

570,000.

Q:

Did they have that number available in print?

Lasker:

The Heart Institute had to deliver them. They didn't have them right away. They could't believe it.

Q:

So this made its impact.

Lasker:

It made its impact, yes. And they continued to -- on education.

Q:

You haven't been around Madison Avenue for nothing.

Lasker:

No. I spent very little time on Madison Avenue. My husband's offices were on Park Avenue. But I'd been working around him for a long time.

I had lunch today with two advertising men who are going to help us get more earmarked space from the Advertising Council.



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