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-- he did a great deal about it.
What's the attitude of Weinberger?
Weinberger is just beginning to be aware of it. Actually
I got my friend Ann Landers, who writes a column which appears in
750 papers, to ask people to send for a pamphlet on high blood
pressure, and would you guess how many pamphlets were requested?
Give a guess.
I haven't any idea, but she has avid readers, faithful followers.
Did they have that number available in print?
The Heart Institute had to deliver them. They didn't
have them right away. They could't believe it.
So this made its impact.
It made its impact, yes. And they continued to --
You haven't been around Madison Avenue for nothing.
No. I spent very little time on Madison Avenue. My husband's
offices were on Park Avenue. But I'd been working around him for
a long time.
I had lunch today with two advertising men who are going to
help us get more earmarked space from the Advertising Council.
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