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No, just at random at various times. Every time I see one I think of Mary Lasker, because I think she's been involved.

Well, I certainly have had to do with the ones on high blood pressure. I had a luncheon for the head of the Heart Institute and some of his staff in the Ad Council a few weeks ago, and they really hadn't been in touch with each other at all, and yet the Ad Council has the potential of getting $10 million worth of free space for them. But the doctors and the people that are running the campaign are so unpromotional that they just don't grasp what the potential of this is. And even when they see that the deaths have declined 10%, 11%, it doesn't really give them any great sense of relation.

Why do they not get a professional person involved in it?

Because it costs too much money. The people who are good promotors wouldn't work for the small salaries that they get.

What about retired advertising people?

Well, they should, but they don't know how to even reach those people. They should get some retired advertising person who would work for them because they were really interested in it.