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mean, did they appreciate its potential?

No, they don't even know. They don't really understand it. The head of the Heart Institute barely grasps it, that this is what made it happen. I think he does now, but there's no -- most doctors -- most people look at shows on prime time. They don't look early in the morning. They don't look late at night, to television, the way many hundreds of millions of other people do over a period of time. And they've never even seen the spots or heard them.

I don't see how they could avoid them.

Have you heard them?

I'm not a television fan, and yet I've seen many of them.

Have you seen any new ones recently, since the bomb on your chest? Have you seen the one, do it for them, take it for them, take the medicine for them?

I haven't seen that. I've seen some cartoons.

You haven't seen that? That's a new one. What?

Some cartoons. Ads. Cartoons.

No, these are --

These are people?

People.

Has any thought ever been given to the possibilities, since medical