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started to be served, the guest of honor would have the floor, and only on very rare occasions would we deviate from this form, in which everybody would be silent, while the whole meal would be taken up with the guest of honor having the floor. Of course, questions would be put to him. Very, very frequently the publisher would put a couple of questions to him, to get things started.

Usually, when the guest of honor had some particular bill of goods to sell - and let me say parenthetically that I feel that this was a perfectly proper procedure.

It keeps the executives in touch with the world.

In no sense am I derogating this, except when our own PR people bring in the guest of honor. I only, as a matter of fact, derogate it when sometimes the guests of honor were terribly boring and really didn't have anything to say. But that's not anyone's fault.

The guest of honor in some cases, quite frequently, would have a specific thing that he wanted to sell to the paper, either of a news presentation, or, as in the case we just were talking about, an attack on or criticism of our editorial policies. Absolutely appropriate. He would usually, at the end of the luncheon, make his little speech, say, “Well, there's just one thing I want to get across to you gentlemen, before we break up,” and then he would go into a little speech. That was quite a frequent -

Punch would do that?