Previous | Next
262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307 of 512
I wrote him on that note, because the question of advertising on the Op-Ed page had come
up in the previous discussion, I didn't like the idea of advertising on an Op-Ed page, but I
realized that maybe that had to be done.
In practice it's been done very little, hasn't it? Mobil, I can think of -
No, in practice it's been done as much as we can sell the ads, which has been quite
a lot, but limited, but limited to a quarter page. And actually I became reconciled to that. I
thought and I think that the page would be better without the advertising, for kind of, shall
we say, - I'm tempted to say, moral reasons, but that isn't quite right. I just think it would
be better if we didn't have advertising on that page, but -
A combination of typographic and moral reasons?
Yes. Well, actually, I frankly admit that I think that the page looks quite well with
the quarter-page ad, and it actually breaks up visually, it breaks up what could be a
monotonous page, and so I'm quite reconciled - visually - to the quarter-page ad, as long as
it never goes any bigger, any more than that, and remains in dignified copy.
But one thing, and on this point - it's very important to me - I have never been reconciled,
and I fought like a tiger and was defeated completely on this point, which was that we
should not permit editorial-type advertising to appear on the Op-Ed page. Specifically the
© 2006 Columbia University
Libraries | Oral History
Research Office | Rights and
Permissions | Help