| Program Overview:
CHALK is a Center for Best Practices for obesity prevention funded
by the New York State Department of Health since 2008. It is a collaboration
between Community Pediatrics at New York-Presbyterian Hospital, Columbia
University Medical Center, and the community of Washington Heights.
CHALK works with a community coalition of partners (over 40 different
organizations) to develop and disseminate a social marketing message
that promotes healthy lifestyles, mobilizes resources and identifies
barriers to healthy living. It also links its work internally to promote
healthy lifestyles within the medical campus and its institutional
policies.
Mission/ Goals:
• To reduce
the prevalence of childhood obesity and its related morbidity in Northern
Manhattan (with a focus on school-aged children)
• To promote a culture and create an environment in which healthy
lifestyles are integral to the lives of all children
Number of people served per year:
Approximately 270,000 community residents
Outcomes/ results:
• Social
Marketing Campaign
“Vive tu Vida. Energia, Balance, Acción/ Live your Life.
Energy, Balance, Action” Coalition of over 40 community agencies,
leaders and elected officials who developed and are disseminating
a culturally appropriate social marketing message tied to 10 healthy
habits.
• Healthier Foods
-- Supermarkets and restaurants use the message and
some have adopted healthier dishes.
-- Fort Washington Greenmarket at 168th Street. ~1,000
community members, Columbia University Students, and NewYork-Presbyterian
Hospital patients and employees pass through the Fort Washington Greenmarket
at 168th Street every Tuesday 8am-5pm.
• Physical Activity:
-- Family Fitness Night at the Y, average 15 participants
weekly.
-- Take the Stairs Campaign; statistically significantly
increased stair usage at 2 of the 3 hospital sites with social marketing
signs.
-- Community based grants that support dance and
movement in after school programs.
-- Bike racks outside of ACN clinics.
• Healthy Lifestyles Resource Library-
Vanderbilt Clinic (4th floor room 412)
• Institutional Policy and Education
-- Pediatric Food Guidelines for Events at NewYork-Presbyterian
Hospital
-- The Vive to Vida/ Live Your Life Guide to Healthy
Living in Washington Heights/ Inwood for ACN clinics
• Awards,
Recognitions and Press -- visit www.chalkcenter.org
Partners:
• Borough President Representative CEC, District 6
• People's Theatre Project
• Healthcare Education Project/ 1199SEIU UHWE/GNYHA, Carmen
Acosta
• Columbia University College of Physicians & Surgeons
• Police Athletic League
• NewYork-Presybterian Hospital ACN Outreach
• WE ACT
• Children's Aid Society
• Columbia University Teacher's College
• JCL Team
• Institute of Human Nutrition
• Weill Cornell Medical Center/NewYork-Presbyterian
• Healthy Schools Healthy Families, NewYork-Presbyterian Hospital/Columbia
University Medical Center
• Venus Varieties
• Yo-Yo 55 Productions
• Freelance Artists
• The Latino Education Project, Inc
• Antojitos y Monadas (Little Cravings and Pretty Little Things)
• Treat Me Right, Inc., Yuderka Valdez
• La Pregunta Arts Cafe
• Instituto Tecnológico y de Estudios Superiores de Monterrey,
Mexico
• Bravo Supermarkets
• El Presidente Restaurant
• Alejandro Sierra Salsa
• Con Minerva
• Bust a Move for Better Health
• Greenmarket/Grow NYC
• Reach Out and Read/ NYPH A CN
• Asociacion de Mujeres Progresistas
• YM & YWHA of Washington Heights & Inwood
• Community Members
• The Strategic Alliance for Health
• Office of the Manhattan Borough President
• CLIMB, Columbia University
• Beverly Isis Landscapes & Garden
Contact Information:
Program Manager
Alexa Squillaro, MS
Phone (212) 342-0713
Fax (212) 305-8819
Email: als9129@nyp.org or chalk@nyp.org
Faculty Lead/Medical Director
Dodi Meyer MD
Associate Clinical Professor of Pediatrics
Phone: 212-305-6227
Email: ddm11@columbia.edu
Program website:
www.chalkcenter.org
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