
The Internet means different things to different people in different
societies. To some, it provides an opportunity to make money, to others,
it means freedom from press controls. For still others, the Internet is a
public forum in which citizens of a closed society can discuss politics.
In the past six years the Internet has developed rapidly in China, as it has
in the rest of the world. This poses new challenges to the country’s press
system and media policy.
With the flourishing of satellite TV, cable TV, and the Internet, a
new media environment has taken shape in China. Official news outlets
are being outnumbered by their nongovernmental, commercial, and
overseas counterparts. The Internet is becoming a public medium for
people with different ideas and viewpoints.
For decades Chinese media consisted of newspapers, magazines,
publishing houses, broadcasting stations, and TV stations under the
control of propaganda authorities at all levels. Today, besides more than
2,000 daily newspapers, 900 TV stations, and over 90 million cable TV
users, there are now probably more than 300,000 websites. These
include news websites, professional information sites, corporate sites,
institutional sites, and personal homepages. The recent figure could be
more than 30 million Chinese Internet users, operating about 11 million
computers, spending at least one hour a day at web pages. Nearly 64%
use the Internet to read news. Some 24% of adult users and 40% of
young users visit overseas websites, including those based in Taiwan
and the United States. These news outlets do not need to be approved by
the Communist Party’s propaganda departments.
In the past the government easily controlled and even manipulated
popular opinion by limiting the public to only official information
source. Watching the 7 p.m. evening news (“Xinwen Lianbo”) on state-
run CCTV, the China Central Television, had been a national ritual at
the family dinner table. Besides daily news coverage, the party and
government depended on the program to put across their major
propaganda campaigns and political mobilizations. But today the
program is losing audience share dramatically, particularly among young
viewers who spend most of their time on the Web, watching VCDs and
cable TV.
In the days of the single-source news, people had no way to verify
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