Publications
Working Papers
- Customer Purchase Journey, Privacy, and Advertising Strategies with Kinshuk Jerath and Miklos Sarvary
- Persuasive Advertising in a Vertically Differentiated Market with Kinshuk Jerath and Miklos Sarvary
- Reject and Resubmit at Journal of Marketing Research
Research in Progress
- Price Commitment under Uncertainty with Kinshuk Jerath and Miklos Sarvary
- Competitive Keyword Management with Upender Subramanian
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