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Bennett CerfBennett Cerf
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Session:         Page of 1029

the headlines. My theory is that you can get into the headlines with good books. We've never gone into those competitions. The only time that we lost great money on a public figure was on Franklin D. Roosevelt, whom I actually worshipped. That was another story. He was the President of our country, too!

Churchill worked out spectacularly of course, but he was one in one million.

Q:

And he could write.

Cerf:

He was a fine writer. But all of these memoirs--they usually sell for much more than they're worth. Furthermore, the value is diluted by the fact that the highlights are published first in The New York Times and in fifty other newspapers as well as in Life or Look.

Q:

Have you ever had an editor come to you with a certain such proposal and you said, “Well, look it, this just isn't going to...”

Cerf:

Very often. These things are put up for bidding, you see; and some of these gullible publishers fall for wily agents‘blandishments.

Q:

No, they're getting the best for their author.



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