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Bennett CerfBennett Cerf
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Session:         Page of 1029

Cerf:

Oh, he was famous for exposing a lot of crooked advertising.

Q:

Did he go into other fields? Often a person who will crusade in one will pick up another.

Cerf:

No. That was his fixation--crooked advertising. That's a wise thing to do. A man who is really going to accomplish results with a crusade shouldn't go around hitting at everything.

Q:

You became quite good friends.

Cerf:

Oh, very good friends.

Toward the end of his life he had dreadful arthritis, and it was painful to watch him get in and out of an automobile. But he was a gutsy old man. He would come to the office, and if anybody tried to help him, he'd get furious and brush them off. Sometimes it would take him five minutes to get out of a taxicab. Watching him was painful. We all loved him. He was a superb man.

Q:

His writing has sort of become lost--the younger generation has not heard of him.

Cerf:

Oh, he was not an “important” author--he was a popular one. His books had an authentic historic interest,





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