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And the author has already had some publicity because
his book has been out.
They know what they're buying. They're not buying a
pig in a poke, as we used to say. They have a lot of things
in their favor.
Now, when a book like Peyton Place or Valley of the
Dolls comes along, the paperback manufacturers make a
colossal fortune. In four months, the Valley of the Dolls
has sold eight million copies in paperback--eight million
copies. I think it's priced at $1.25. Figure it out for
Eight million is an enormous number of books to be sold.
If we average eight thousand copies on a hardbound
original, we're happy. Eighty thousand is cause for cheering
in the streets. Eight-hundred thousand is virtually unheard
of. Eight million staggers the imagination of a hardbound
Do you think that this will be the eventual trend--that
everything will be in paperback?
No, not at all. First of all, most people who love
good books want them to keep them in their library. A
paperback book, no matter how well it's made, falls apart.
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