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It's not made for permanence. In the second place, the type
is usually too small for many a book lover.
But how many people are there that are real book lovers?
There are enough. I think that the paperback has
been a boon to publishing in more ways than one. The reprint
rights now are what keep a lot of hardbound publishers from
going bankrupt. It's the subsidiary rights that keep them
on the right side of the ledger; and if they haven't got a
paperback sale, most of the time the book doesn't make
expenses. In the second place, paperbacks encourage the
reading habit. People start reading paperbacks. Some of
them, a small percentage, will graduate to the hardbound
books. So we are creating new readers with paperbacks. In
the third place, it's providing books for people who can't
afford the hardbound books, and that's the greatest plus of
all. For the student, it's wonderful. When I went to
college, if you were referred to some rather expensive book,
there would be two copies in the Columbia University
libraries. One hundred and eighty-two students would try
to get those two copies at the same time. Today they can
all go and buy the book for 75¢ in paperback.
Of course that helps the book industry because before
you only had two books sold.
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