Session: 123456789101112131415161718192021         Page 710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765 of 1029

Dr. Montenier. Stopette was getting famous because of “What's My Line?" Ultimately we ruined the poor man. When the program started, it was shown on only a few stations. None of the big companies wanted to sponsor it. It was one of those innovations that everybody thought would last for a thirteen-week period and then vanish under the sea somewhere, but the darn thing caught on like wildfire; As it spread from city to city, of course, the costs went up and up and up; and Dr. Montenier, who was very proud of the program, refused to relinquish any part of it. He would not have any co-sponsor. He stuck with this program until finally we runied him because, by the time we got finished, it was running in practically every city in the United States. We had over 140 stations. It was up In the top ten for about fifteen years, and the wire charges became enormous. You couldn't possibly sell enough underarm perspiration spray to make up for it. He only had this one product so finally he had to sell out. It broke his heart.

His slogan was “Poof; There goes perspiration.” I remember that the Harvard Lampoon had a picture once of Dr. Montenier shooting through the top of a building, and the caption was “Poof; There goes Dr. Montenier.” He was a sweet man but a bit of a fraud, you know.

So you went to the party.

So I went to the party that he gave. John and I were