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month and leave it to them to pick the order in which they distribute them.

How did you get your ideas? Often a person would say, “Here you're running three columns or more....” That's a job.

For This Week, the columns had to be integrated. One week it would be a column on college stories, another week Election Day stories, Thanksgiving Day stories, or department store stories. I would collect stories and classify them. When I would decide what subject I was going to use, I would already have four or five nominations in the bank therefor.

For “Trade Winds” I relied mostly on book news and stories about the book business.

On the “Cerfboard”--when did you stop the “Cerfboard”?

It got to be too much for me. I was doing too many things. I stopped doing “Trade Winds” first. I told Norman Cousins that I had to stop....

“Trade Winds.”

Yes. The Saturday Review was more fun than This Week. Although the This Week circulation must have been about forty times greater. I got much more mail from “Trade Winds”