Home
Search transcripts:    Advanced Search
Notable New     Yorkers
Select     Notable New Yorker

Bennett CerfBennett Cerf
Photo Gallery
Transcript

Session:         Page of 1029

else. He was a born showman. I'm not. saying this in a deprecating way, but he was.

I'll never forget one morning in Random House. It was a graphic example of why it's so exciting to be a pub- lisher.... In one morning in my office, three people that for different reasons I admired inordinately happened to come in at the same time--William Faulkner, Adlai Stevenson and Lin YuTang. They had never met each other. I had the pleasure of introducing these men. It was an immediate mutual admiration society.

Q:

You say that Lin YuTang was a businessman. Was he always conscious of how much money he was going to get? Is that what you meant? Could you give some example that would...?

Cerf:

He was a very shrewd trader and very interested in the royalty rates. When he'd write an article, he'd have staked out about six places to send it. I'd say that he was very shrewd. I think that he cashed in very handsomely on his talents.

Q:

Wasn't he published by another publisher too?

Cerf:

Oh, yes. We weren't his regular publisher. We went to him for a special project: The Wisdom of China and India. His regular books were published elsewhere.





© 2006 Columbia University Libraries | Oral History Research Office | Rights and Permissions | Help